Recommend This! Delivering Digital Experiences that People Want to Share Jason Thibeault

ISBN: 9781118836699

Published:

Hardcover

258 pages


Description

Recommend This! Delivering Digital Experiences that People Want to Share  by  Jason Thibeault

Recommend This! Delivering Digital Experiences that People Want to Share by Jason Thibeault
| Hardcover | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 258 pages | ISBN: 9781118836699 | 5.73 Mb

Improving engagement with digital audiences is fast becoming a boardroom topic for many organizations. Digital marketers and communicators seeking to harness this newfound power are finding challenges in engaging digital audiences due to shortMoreImproving engagement with digital audiences is fast becoming a boardroom topic for many organizations. Digital marketers and communicators seeking to harness this newfound power are finding challenges in engaging digital audiences due to short attention spans, noisy channels, and rapidly changing consumer expectations.

Recommend This! is an exploration into the digital consumer, and how their expectations are forcing marketers to re-think the way they interact and engage with audiences.Key topics discussed in the book are: Physical or digital, as humans we are driving to connect. Digital just makes it easier.Storytelling, rather than broadcast messaging, helps marketers engage with their digital audiences.Digital content must be personalized and relevant to receive attention, and more.



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